(Archived) MarTech Specialist

MarTech Specialist

MedPro Healthcare Staffing has been named one of 2023’s Top Workplaces in South Florida! At MedPro, we work smart, promote individual growth, and have fun while working as a team to deliver a valued service to our clients. This improves not only our lives, but the lives of the patients we serve.

Job Summary:

The MarTech Specialist position will work closely with marketing, sales/recruitment, and technical stakeholders to develop digital processes for a high growth healthcare organization. This position will be reporting to IT Management and will be responsible for managing our marketing technology stack. This is a highly cross functional role requiring both strategic and technical execution.

Compensation & Benefits

• Competitive Salary
• Additional yearly bonus opportunities
• Excellent Benefits package + 401(k) with 8% company match

Job Tasks:

• Manage and deliver the marketing technology stack to help support our marketing and recruitment teams, including day to day operations and troubleshooting
• Be the primary administrator of our tech stack, perform site audits, ongoing maintenance, and troubleshooting
• Lead, develop, and maintain API integrations with systems (WordPress, Salesforce CRM, Marketing Cloud, Facebook Business Manager, Google Ads, Google Analytics) and complete documentation of field mapping and data flow amongst systems
• Knowledge in domain management and registered web domain names managed in GoDaddy and web hosting platforms, including GoDaddy and WP Engine
• Ensure we have up to date security protocols
• Collaborate with a variety of stakeholders from across the business to identify opportunities for marketing technology to reduce costs, increase recruitment and improve efficiencies.
• Provide recommendations and requirements for lead scoring and routing, campaign creation, and inbound marketing channels, and help ensure a smooth handoff of leads to recruitment by improving our lead execution
• Experience working with SFDC administrators for system design and implementation
• Build marketing attribution and audience profile models in partnership with Marketing leadership
• Participate in efforts to develop and execute testing, training, and documentation
• Follow all standard operating procedures and maintain updated ticketing for incidents, requests, changes, problems, etc.
• Create and maintain reports and dashboards on marketing and recruitment activities, effectiveness, and business impact

Requirements:

• Bachelor’s degree (preferably in Marketing or Computer Science) or equivalent experience
• 3+ years’ experience in a Marketing Operations/Automation role or similar position (Certified Marketing Cloud Administrator is a plus)
• Experience in web and funnel development using tools and technologies like WordPress, HTML, JavaScript, CRM Perks, and Zapier
• Deep domain knowledge of the marketing technology application landscape, including Salesforce CRM, Marketing Cloud, Facebook Business Manager, Google Analytics, Google Data Studio, and Google Ads
• Hands-on experience as admin in Google G-Suite
• Experience with Digital domains: Paid Search & SEO, Digital Media & Programmatic Media Buying, Social Insights and Analytics, Content Management
• Experience with system administration of marketing functions in [Register to View] Cloud – comfortable with technical conversations around Salesforce workflows, objects, and triggers
• Strong attention to detail with an analytical mind and outstanding problem-solving skills
• Ability to translate business needs into technical requirements
• Strong prioritization, planning, and organizational skills
• Experience managing projects from beginning to end
• Excellent communication skills: verbal, written, presentation; especially when working with teammates who may be technical or non-technical

The Fun Stuff

• Annual Holiday Trip: 4-night company-paid vacation to celebrate the holiday season and recognize the year's accomplishments
• Weekly raffles: over $5,000 in cash prizes awarded to staff weekly
• Fitness boot camp: free personal trainer each Monday and Wednesday
• Monthly Fun Committee Events: wellness days, team outings, massages, etc.
• Community Involvement: we focus on giving back to our local community with employee-led partnerships with mentorship programs, shelters, and schools